We're online · it's 9:00 AM for you

Urgent line open 24/7 on Growth and Engineering

Grow · GA4 and GTM setup

GA4 and GTM setup services

If your numbers are wrong, every decision built on them is wrong too. We set up or repair GA4 and Google Tag Manager so every lead, call and sale is counted once, by source, with consent handled properly.

  • Every event tested
  • No duplicate conversions
  • Consent mode set up

What's included

Tracking set up the way analytics should work.

  1. 01

    GA4 audit

    What is tracked, what is broken, and what is counted twice.

  2. 02

    GTM container cleanup

    Named tags, triggers and variables you can understand.

  3. 03

    Conversion events

    Forms, calls, bookings and purchases tracked once.

  4. 04

    Ecommerce tracking

    The full purchase funnel for Shopify and WooCommerce.

  5. 05

    Consent mode

    Consent banners and Google consent mode configured.

  6. 06

    Ads conversions

    Google Ads, Meta and LinkedIn conversions, including enhanced conversions.

  7. 07

    Server-side tagging

    Where it helps accuracy and page speed.

  8. 08

    Dashboards

    Looker Studio reports that show what matters.

Tracking health

Broken tracking, and what we change

SymptomUsual causeWhat we do
Conversions counted twiceTags firing on page load and on thank-you pagesOne event per action, tested by hand
Ads report fewer leads than the CRMMissing or broken conversion tagsAds conversions and enhanced conversions set up
Traffic shows as direct or unassignedLost campaign tags or cross-domain issuesUTM rules and cross-domain tracking fixed
No data from some visitorsConsent banner blocking everythingConsent mode configured properly

At a glance

GA4 and GTM setup services at a glance

What's included in our GA4 and GTM setup services: gtm setup infographic
What's included in our GA4 and GTM setup services
How we deliver GA4 and GTM setup services, step by step: gtm setup process infographic
How we deliver GA4 and GTM setup services, step by step

Process

How we deliver GA4 and GTM setup services

  1. Tracking audit

    What is tracked, broken or counted twice.

  2. Tracking plan

    Every event named and documented.

  3. GTM setup

    A clean container with tags, triggers and variables.

  4. Test every event

    Each conversion fired by hand, with proof.

  5. Dashboard

    A Looker Studio report with the numbers that matter.

How a request moves

With you all day. On it all night.

Brief us during your day. We keep building after you log off. Your morning starts with finished work.

  1. 10:00 AMYou brief usIn Slack, your PM tool or a quick call.
  2. 11:00 AMEstimate agreedHours and delivery time, before we start.
  3. 6:00 PMYou log offWe keep going.
  4. 2:00 AMBuilt and checkedQA on 4 screen sizes.
  5. 8:00 AMReady for youWith a short video walkthrough.

Why teams choose us

GA4 and GTM setup, done the way you would do it.

  • Tested by hand

    We fire each event ourselves and send the proof.

  • Clean and documented

    A tracking plan your next marketer can follow.

  • Built with your site

    Developers change the site code when tags alone are not enough.

For agencies

White-label GA4 and GTM setup, under your brand

Agencies use us to set up and fix client tracking under their brand, before they report a single number.

White-label for agencies

What to expect

What to expect from our GA4 and GTM setup services

A proper GTM setup turns guesses into data. Expect an audit, a written tracking plan and a clean container, with every lead, call and sale counted once. Ads platforms then optimize toward real results, and your reports finally match your CRM. Good GTM setup also makes future changes quick and safe.

Every GTM setup follows Google's Tag Manager setup guide and consent mode requirements.

Plans

Which plan covers GA4 and GTM setup

One monthly plan covers every service. Pick by hours and speed.

Production

$999/month

Best for web and design production

Hours
60
Active tasks
4
Small tasks delivered
Within 2 days
Urgent line
Within 5 hours
Start with a free task

Most clients start here

Growth

$1,799/month

Best for SEO, PPC and growth marketing

Hours
120
Active tasks
6
Small tasks delivered
Within 1 day
Urgent line
24/7
Start with a free task

Engineering

$2,999/month

Best for custom builds, integrations and automation

Hours
180
Active tasks
8
Small tasks delivered
Within 1 day, first in line
Urgent line
24/7
Start with a free task

3-month minimum, then month to month. Unused hours don't roll over. Extra hours at a set rate. A small task is a fix or change under 2 hours of work. Fixes for our own mistakes are free and never use your hours. Ad spend, hosting and licence fees are paid separately.

FAQ

GA4 and GTM setup services questions

Can you fix an old analytics setup?

Yes. We rebuild tracking in GA4 and GTM properly rather than copying old mistakes across.

Can you track phone calls?

Yes: click-to-call events, plus call tracking tools where you use them.

What is consent mode?

A Google setting that adjusts tags based on visitor consent, so tracking respects privacy rules and keeps modeled data.

Do you do server-side tracking?

Yes, when the accuracy or speed gain is worth the extra setup.

Will you document the setup?

Yes. You get a tracking plan listing every event and what it means.

What is included in GTM setup?

A tracking audit, tracking plan, clean Tag Manager container, conversion events, consent mode and a test video.

How long does GTM setup take?

A typical GTM setup for a business site takes a few days, longer for stores and multi-domain sites.

Do you set up GA4 as well as GTM?

Yes. GA4 and GTM setup are done together so events flow correctly.

What if something you deliver is not right?

We fix it free. Bugs and missed requirements from our side never count against your plan's hours, and every deliverable includes two revision rounds for changes you ask for.

Send us one task. Judge us on that.

  • One real task, up to 4 hours of work
  • Delivered in 48 hours with a video walkthrough
  • Keep the work, even if you don't hire us
  • Our mistakes fixed free, never billed

Rather talk first? Book a 20-minute call

No contract. No card. We reply within one business day, usually much sooner.

Free trial task